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Kahoot on Brand Mascots/Advertising Icons


Discussion  (Market Share) Direct and Indirect Competition

Finish these Textbook questions.  (If you haven't handed them in already) Read pages 247-254

Answer and hand in questions 5, 6,a,b, 7, 8, and 9

NEXT (mini) PROJECT

Next, you are to create an ad (with a partner if you wish).  It can be a static (picture ad) on the computer or on paper (must be neat and have colour).  With the ad, include a brief description of the following about the ad:

Where will your ad be placed?  TV, Social Media, Out of home, Direct to home, Magazines, Newspapers, Banner Ads, Before movies etc. 

Who is the target market for the ad?  Be specific. What gender, what ages, what income level, Life cycle stage, where do they live? etc

Then comment on each of the following about your ad:
Reach:
Frequency:
Selectivity:
Durability:
Lead-Time:
Mechanical Requirements:
Clutter:
Costs:

Due Wednesday