Here is the Link 

Start by looking at all of the 100 ads.  

Questions

1. Are there any commonalities between the ads or are they all unique?  Why do you say this?  

2. There are a large number of PSA ads here. What does PSA mean?

3. With the PSA ads, what are some of the strategies used to get and maintain the audiences attention?  Use specific examples from the 100.  

4. Which of the PSA ads was able to best gain your attention? Why

5. Of the traditional (for profit) ads, are there any that don't work well/aren't good ads?  Explain which one(s) and why.  

6. A) Pick 3 of the ads. (different than the ones you have already talked about in the questions above).  Name each one and explain, using demographics, who the target market is/are. 

B) For each ad, explain how they gain the customer's attention. In other words, what strategies are they using?  Humour, shock etc.  Explain your answer.  

6).  Which ad way you favorite?  Why?

We have been working on our Project Enterprise Projects. 

First, finish summarizing your Market Research Survey Data.  If you have done it on the computer, you do not need to complete page 10 and 11 in your Project Enterprise books.

Next, complete the following assignment (as an INDIVIDUAL) on Prototypes. 
USE This LINK

1. What is a prototype?
2. Pick 2 of the prototypes on the link.  Briefly describe them.  What design features do they include to make it easier for humans to use/how will it be usable and useful?
3. For the 2 prototypes that you picked, what materials will they need to be made?  What types of barriers or difficulties might the companies face getting these products to market (ready to sell to customers)?

Now that you know a bit about prototypes, and you have some information on what your customers want, now it is time to work on pages 12 and 13 in your workbook.  This is where you can work out plans for your product/service that you will sell.

Talk on Decisions

De  'Cide'  What do you think 'cide' means

Oppourtunity Cost:  The cost of a decision.

Video

The Decision Making Process is:

1. Identify the problem
2. Gather information and list possible alternatives
3. Consider consequences (oppourtuinty cost) of the decision
4. Select the best course of action
5. Evaluate the results.


Budgeting Terms

Fixed Expense
Variable Expense

Monthly
Annual

Utility

Video

Hand out on budgeting.

Hand in questions.

April 11

Dragons Den

Balance Sheet Equation: Assets = Liabilities + Owner Equity  (should always equal)

Hand in Worksheet activity from yesterday.

Questions.  Read Pages 280-284

1. What does Owners Equity mean?

2. What is the Balance Sheet Equation?

3. What does Liquidity mean?

4. List and briefly explain all of the steps to create a balance sheet.

Read Pages 285-288

5. What is an Income Statement?

6. Briefly explain the steps in setting up an income statement.

April 10

Notes and worksheet on simple and compound interest. 

Start with Dragons Den and talk on Credit Scores?  What are they?  Why do they matter?

Questions by "Practical Money Skills" sponsored by VISA.  

Alone or with up to two partners, discuss and answer the questions for each of the 5 following scenarios.  Email your answers and be prepared to discuss them at the end of the class.  

You’re holding the keys to a brand new car, longing for a cell phone upgrade and planning a trip to Disney World. But wait … will doing these things affect your credit? Determine how the scenarios below might impact your credit score. (Remember—it can go up or down.) Justify your reasoning and offer a solution to any negative impacts.

Scenario 1: You want to purchase a new vehicle and you have your heart set on a brand new SUV. You take out a loan to pay for the car, but after six months you begin to fall behind on payments and incur late fees.

Does your credit score go up or down?

Why does it go up or down?

If your score goes down, how can you fix it?

 Scenario 2: You’ve been eager to buy a new cell phone for months, and now you’re ready to make it happen. You use your credit card to purchase the phone and you set up automatic billing to pay the monthly expenses. At the end of each month, you pay the credit card bill in full.

Does your credit score go up or down?

Why does it go up or down?

If your score goes down, how can you fix it?

Scenario 3: Your first semester of college, you take out a small loan to help pay for books. Despite being busy, you get a part time job. Although you don’t have to pay your loan back until you graduate, you’ve saved enough by the end of the semester and you will pay off the loan in full.

Does your credit score go up or down?

Why does it go up or down?

If your score goes down, how can you fix it?

Scenario 4: You just got the keys to your first apartment. You also have a new credit card with a $4,000 limit and you use it to furnish your new place. Before you know it, you’ve bought a TV, a couch and a dining room table. When you get the credit card bill, you realize you’ve spent your full credit limit of $4,000.

Does your credit score go up or down?

Why does it go up or down?

If your score goes down, how can you fix it?

Scenario 5: You’re planning a trip to Disney World with friends over winter break. You get a credit card offer in the mail that lets you earn airline miles for every $1 you spend, plus bonus miles for opening a new account. Even though you opened three other credit cards this year, you jump on the opportunity and sign up immediately because you haven’t bought your flight to Florida yet.

Does your credit score go up or down?

Why does it go up or down?

If your score goes down, how can you fix it?

April 4

Finish watching 'To catch an ID Theif'

Next.  

Now Try to complete the quiz at this LINK (you will have to scroll down)

Answer the following questions and hand them in:

1. Describe 2 ways to avoid credit card fraud.

2. Describe 2 ways Fraud occurs.

3. What is phishing?

4. What are two things you learned?

Welcome Back!!

Kahoot on Brand Mascots/Advertising Icons


Discussion  (Market Share) Direct and Indirect Competition

Finish these Textbook questions.  (If you haven't handed them in already) Read pages 247-254

Answer and hand in questions 5, 6,a,b, 7, 8, and 9

NEXT (mini) PROJECT

Next, you are to create an ad (with a partner if you wish).  It can be a static (picture ad) on the computer or on paper (must be neat and have colour).  With the ad, include a brief description of the following about the ad:

Where will your ad be placed?  TV, Social Media, Out of home, Direct to home, Magazines, Newspapers, Banner Ads, Before movies etc. 

Who is the target market for the ad?  Be specific. What gender, what ages, what income level, Life cycle stage, where do they live? etc

Then comment on each of the following about your ad:
Reach:
Frequency:
Selectivity:
Durability:
Lead-Time:
Mechanical Requirements:
Clutter:
Costs:

Due Wednesday