Read pages 345-356.
(Can be done in partners) For the "Impact of Innovation" pages 350-356, for each subtitle, find 1-2 examples of how a product has been 'Innovated'.
Changing how the product is used
Changing the package
Changing the Marketing Strategy
Changing the Distribution Process
Changing the Design
Changing the Manufacturing Process
Assignment: You are to look for a new product that was just out or will be out soon and answer the following questions:
1. Is it an innovation or invention (explain your answer)
2. Who is/are the target market(s)
3. Will this product be successful? Explain your answer.

